• Avoid conflicts of interest, real or perceived.


• Remain free of associations and activities that may compromise integrity or damage credibility.


• Refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office and service in community organizations if they compromise journalistic integrity.


• Deny favored treatment to advertisers and special interests and resist their pressure to influence news coverage.


• Be wary of sources offering information for favors or money.

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